EMBALLAGE 2010 to focus on intelligent packaging

EMBALLAGE constitutes both a generalist and a multi-specialist trade show and, this year, it will feature three pavilions as well as dedicated areas for innovation, conferences and design.

The Pack Innovation area will showcase close to 100 innovations, which have been submitted by exhibitors and selected by a panel of experts.

The Pack Vision area will focus on conferences, offering a place for professionals from around the world to meet and swap ideas. It will concentrate, among other themes, on design, market innovations and initiatives in user sectors.

The Pack Designers area will highlight international talent from the world of packaging design and will focus on the importance of the marketing, technical and economic roles of packaging design.

The Emballage in Green area will concentrate on environmental issues. The global packaging industry is driven by sustainable-development concerns. Environmentally friendly packaging was worth US$88 billion in 2009, and the sector is expected to represent US$170 billion in 2014. A TV-style set will be the venue for an exchange of ideas and discussions.

A presentation of Incredible Packaging from around the world will also be organised by students of Strate College Designers, a French higher-education institute for industrial design. Fabrice Peltier, founder of the DesignPack Gallery, will present the Recycling Forever exhibition, which will demonstrate how to turn used packaging into a new source of energy and creation.

At EMBALLAGE 2010, the results of a European study on packaging for food products, carried out in partnership with UBIFRANCE and the French Ministry of Food, Agriculture and Fishing, will be released. The study is currently being carried out in seven countries: Belgium, France, Germany, Italy, Sweden, Switzerland and the United Kingdom. The results will be presented exclusively at EMBALLAGE 2010, within the framework of Pack Vision, and will include an analysis of new guidelines on the packing and packaging of food products.

There will also be a survey of the general public on the theme Europeans and their perception of packaging, which will be launched in September 2010 in France, Germany, Great Britain, Italy, and Spain. The aim of the survey is to compare the attitudes and expectations of Europeans when it comes to packaging. Do the French sort their packaging more than the English? Do the Italians expect more re-usable packaging? What do the Germans think about the ergonomics of their packaging? The results will be presented and debated during the trade show.

Packaging design will also be in the spotlight, with the results of a survey that considers the role of design in the creation of packaging, from the perspective of industries which use packaging. Is design effective in the creation of packaging? What is the added value of a designer? How do manufacturers choose their creative agencies? Do these manufacturers have, in the current environment, plans for the design of new packaging? All these questions will be answered at EMBALLAGE 2010. The survey was carried out online on the areyounet platform between 17 and 28 May 2010, using a sample of 170 industrialists and packaging manufacturers from companies with more than 20 employees. Complete results are available on request (French and English versions).

About EMBALLAGE

COMEXPOSIUM organises 135 conventions and exhibitions each year, which cover 17 business sectors and welcome 35,000 exhibitors as well as three million visitors. The group organises five of the 10 largest events in France – SIAL, Intermat, Equip Auto, SIMA and Foire de Paris (Paris Fair).

EMBALLAGE, one of the leading international packaging trade shows worldwide, is organised by the COMEXPOSIUM Group, France’s premier events organiser.

Visitor passes are available for €25 (instead of €50) until 5 September 2010 inclusive.

This event will be combined with MANUTENTION 2010, the Material Handling Equipment and Systems exhibition, which will be held on the same dates.

EMBALLAGE 2010 will take place from 22 to 25 November 2010 at the Paris Nord Villepinte Exhibition Centre in Paris (France).

For further information and to register to attend, please go to: www.emballageweb.com.