The reality of mobile TV in the UK
Described as the “seventh mass media”, the popularity of Mobile TV in the UK is certain to increase with participants in the Oxford 3G/DVB-H trial reporting an 85% satisfaction level. Mobile TV is already a reality in countries ranging from South Korea to Norway. South Korea was the first country to go commercial with digital TV broadcasts to mobile phones in May 2005 and today has over 2.1 million users. In Norway, Mobile TV viewing time has doubled after the Norwegian Broadcasting Corporation (NRK) introduced interactivity to its Mobile TV offering.
The Oxford 3G Mobile TV course is lead by two of the foremost experts in the field of 3G: James Parton, who was involved in the Oxford 3G/DVB-H Mobile TV trial, and Tomi Ahonen, one of the world's leading 3G Independent Consultants and author of four authoritative books on the subject of 3G and Mobile TV, who says: “The video experience on mobile phones will not replicate TV or the internet. Mobile TV is a new mass media, the seventh, and video content and services will be as different as TV was from radio; as different as the web was from print. We are already seeing radical new formats and opportunities that are vastly more compelling than anything that can be accomplished in the traditional broadcast formats for TV from user-generated content like SeeMeTV to interactive advertising to enhanced reality-TV formats.”
The Oxford 3G Mobile TV course is an intensive one-day course for TV broadcasting and mobile telecoms programming, content and services experts, and business planners in the emerging space on the “fourth screen” and the “seventh mass media”.
Non-technical in nature with no prior knowledge of cellular telecoms or TV broadcasting required, this course offers an insight into mobile broadcasting for those who want to enter this new market and meet consumer demand for ‘personal TV’. The course will cover mobile TV as well as other multi-media services including live streaming, music video, gaming, and interactive services.
The course will explore the mobile video and TV environment, migration and integration of content to mobile, made-for-mobile TV content, and impact to the TV, mobile and advertising industries. To better illustrate these topics, real-life case studies will be used as examples.
This 3G/DVB-H Mobile TV course takes place in Oxford on 13th November.
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