Communications Media

Communications Media

Product Placement in Music: CU Denver Study Insights

As branding and advertising creep into almost every facet of life, a new study from the University of Colorado Denver shows it's now making substantial inroads…

Communications Media

Factors Influencing Conservation News Shares on Social Media

News coverage of conservation issues is an important pathway to transfer information to large audiences because it can translate academic research and policy…

Communications Media

Immersive Environments Enhance Movie Experience on Small Screens

If the surroundings are designed to be sufficiently stimulating, even a simple computer screen is enough to generate an intense cinematic experience.

Communications Media

Study: Product Placement Reduces TV Audience Loss by 10%

Coordinating product placement with advertising in the same television program can reduce audience loss over commercial breaks by 10%, according to a new study…

Communications Media

Impact of Patient-Physician Messaging on Care: New Study Insights

And while it may take time before it's known what impact email exchanges might have on patients and their care, a new study from Beth Israel Deaconess Medical…

Communications Media

New Frontier in Error-Correcting Codes for Digital Transmission

Mass–Error-correcting codes are one of the glories of the information age: They're what guarantee the flawless transmission of digital information over the…

Communications Media

Apple Launches iPay: A New Era in Mobile Payments

According to various sources, Apple plans to introduce a comprehensive m-payment solution with the iPhone 6 and signed respective agreements with Mastercard,…

Communications Media

No-Power Wi-Fi: A New Era for Internet of Things Connectivity

This not-so-distant “Internet of Things” reality would extend connectivity to perhaps billions of devices. Sensors could be embedded in everyday objects to…

Communications Media

Brand-Specific Alcohol Ads Influence Underage Consumption

This is the conclusion of a new study from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health and the…

Communications Media

Study Reveals Brainwaves Predict TV Audience Reactions

According to a study conducted at the City College of New York (CCNY) in partnership with Georgia Tech, it appears that the brain responses of just a few…

Communications Media

Media as Stress Relief: Finding Balance After Work

It seems common practice: After a long day at work, most people sometimes just want to turn on the TV or play a video or computer game to calm down and relax.

Communications Media

Smarter Ads for Smartphones: When They Do and Don't Work

Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But, do…

Communications Media

Rising Daily Screen Time: The Shift to Smartphones and Media

In 2010, 14 per cent of the people of Sweden had access to a smartphone; three years later, in 2013, the figure is 67 per cent. More time is devoted to both…

Communications Media

Content kingmaker — quality or webpage position?

In today's Information Age, it's easy get overwhelmed by online content. On YouTube alone, over 100 hours worth of video is uploaded every minute. Showcasing…

Communications Media

University of Konstanz Rejects Elsevier’s Rising Costs

Due to the significant increase in the cost of services provided by the science publisher Elsevier in recent years, the University of Konstanz has decided not…

Communications Media

Silence No More: Innovations in Digital Media Technology

“Here, this sort of event is greeted by silence,” says Christian Dittmar from the Fraunhofer Institute for Digital Media Technology IDMT in Ilmenau. The…

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