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Seeing really is believing

“Virtual product demonstrations that allow individuals to interact with merchandise create more vivid mental images of the consumer using the products, thereby increasing the likelihood they’ll purchase the item,” said Ann Schlosser, UW Business School assistant professor of marketing.

“We’ve found that the more easily individuals can envision themselves using a product, the more likely they are to buy it.”

Schlosser studied how consumer

Researchers see how robots respond in real-world rescue operations with FEMA’s Indiana Task Force 1 An earthquake has just laid waste to a small town. Major roads are impassable, and downed trees have cut power. Worse yet, the local library collapsed during the sudden temblor, trapping a half-dozen patrons. The robots are rushed in to help locate and free the survivors. That was the scenario facing a group of 14 researchers and a crew of search-and-rescue robots as they

Global warming isn’t what it used to be.

“Some people will tell you that the planet has warmed in the past and that species always managed to adapt, so there’s no cause for alarm. Unfortunately that’s not the case,” said Johannes Foufopoulos, assistant professor at the University of Michigan School of Natural Resources and Environment. Foufopoulos says new research illustrates major differences between global warming today and past natural climate fluctuations as they relate to spec

The genetic signal that makes a honeybee male or female has been identified by researchers in Germany, the U.S. and Norway. The finding, published in the August 22 issue of the journal Cell, shows how male bees can have no father, a scientific puzzle going back over 150 years and the explanation for why bees, ants and wasps often form colonial societies. It could also make it easier to breed honeybees.

The researchers found that female bees have two different versions of a gene called csd,

Researchers at the Universities of Essex and Bristol will soon be launching a ground-breaking project to develop a ‘conscious’ robot.

The aim of the project, which involves computer scientists and neuropsychologists, is to advance the technology of intelligent machines, while also extending the understanding of human consciousness.

Owen Holland, Senior Lecturer in Computer Science, who will lead the three-year project at Essex, explained: ‘Consciousness is perhaps the last r

If you’re hunting for illegal drugs, you don’t have to leave your computer desk to find them. A simple internet search will turn up dozens of websites that let you order your drug-of-choice for home-delivery.

In fact, if you search for “no prescription codeine” through one of the standard computer-search systems, the odds are almost fifty-fifty that the first site you hit will provide an instant opportunity to buy drugs illegally.

That finding by researchers at the University of