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“Our research shows that the concept of time is easier to write off than is money,” said Erica Okada, a University of Washington assistant professor of marketing who co-authored the study with Stephen Hoch, professor of marketing at the University of Pennsylvania’s Wharton School. “People are relatively certain about how much their money is worth, but when it comes to their time, people are less certain about its value.”
Unlike previous research that focused almost exclusively
US saltwater recreational fishing catch rivals commercial fisheries for many depleted fish stocks including red snapper, black seabass, and lingcod
Taking a hard look at the common belief that recreational fishing accounts for only 2-3% of total landings in the U.S., a new study published in the journal Science (August 26th) reveals that recreational catches account for nearly a quarter of the total take of over fished populations, including many of the most economically valuable sp
Early results of a UK study published online today by THE LANCET (Wednesday 25 August 2004) suggest that a surgical procedure to repair aortic aneurysm that is less invasive than conventional open surgery could reduce death within a month of surgery by around two-thirds.
Abdominal Aortic Aneurysm (AAA) is a dangerous swelling of the abdominal aorta which has an increased chance of rupture if it is larger than 5•5cm—a majority of people die from ruptures. The cause of AAA is complex
Researchers have developed a powdered form of an anthrax vaccine that could potentially be inhaled through the nose and eliminate the need for needle injections. The new vaccine, which appears promising in preliminary animal studies, may offer a faster and easier way to protect the general population as well as soldiers on the battlefield in the event of a deadly bioterror attack, the researchers say.
The development, a joint project of BD Technologies and the U.S. Army Medical Res
Researchers in Italy have observed significant reductions of gray matter volume in areas of the brain associated with language processing among people with a family history of dyslexia in comparison with controls with no reading problems. Published in the August 24 issue of Neurology, the scientific journal of the American Academy of Neurology, the study also lends support to previous studies suggesting intensive reading therapy activates areas of the brain necessary for word de-coding.
Researchers may get some indication of how aggressively an angry person will react by measuring the size relationship between a person’s ears and other body parts, according to a new study.
Research showed that the farther certain paired body parts were from symmetry – if one ear, index finger or foot was bigger than another, for example – the more likely it is was that a person would show signs of aggression when provoked. The symmetry effects were different in men and women, howe