Studies and Analyses

A new study at Baylor College of Medicine in Houston helps explain why practice makes perfect. Baylor researchers found that neurons in the visual cortex, the part of the brain responsible for vision, were more active when study monkeys anticipated the occurrence of predictable events. The results of the study were published in the Oct. 10 issue of Nature. “We really don’t have a great understanding of what changes in the brain when we practice things,” said Dr. Geoffrey M. Ghose, first author o

Excessive noise, such as jet aircraft flying overhead, impairs children’s reading ability and long-term memory, a Cornell University environmental psychologist and his European colleagues conclude in a study of schoolchildren living near airports.

“This is the first long-term study of the same children before and after airports near them opened and closed. It nails down that it is almost certain that noise is causing the differences in children’s ability to learn to read,” says Ga

There’s more to the saying “men seldom make passes at girls who wear glasses” than meets the eye. Indeed, whether you’re a man or a woman, wearing contact lenses on a night out could increase your chances of ‘pulling’ by as much as four times. This is one of the conclusions of a study carried out by University of Warwick psychology researcher Dr June McNicholas.

“People who need eyesight correction often wonder if there’s any truth in the saying about wearing glasses, so we put it to the te

For most drinkers, knowing when to say when occurs a lot quicker than they think. A study by Texas A&M University’s Center for Alcohol and Drug Education Studies shows that even a small amount of alcohol – in many cases, as few as one or two beers – can seriously affect judgment and driving decisions.

The study’s bottom line: Even if you’ve consumed very little alcohol, your decision-making skills are hampered more than you realize and the results could be deadly considering

Study shows antioxidant takes no bite out of atherosclerosis in healthy people

LOS ANGELES, Sept. 17-Despite its early promise, taking vitamin E does not appear to slow the progression of atherosclerosis in healthy people, according to researchers from the USC Atherosclerosis Research Unit and colleagues.

Many believe that atherosclerosis, the thickening of artery walls that can lead to heart attack and stroke, results from oxidative damage to tissue in the artery wall cause

Contrary to popular belief, repetition does not always improve one’s memory for brand claims

Everybody remembers the pink bunny promoting batteries that keep going and going but is it Energizer or Duracell?

Contrary to popular belief in marketing, repetition in advertising does not always improve consumers’ memory for brand claims, says a U of T study. “Consumers often do not absorb the information from ads, so repeating the ads doesn’t necessarily lead to be