Studies and Analyses

innovations-report maintains a wealth of in-depth studies and analyses from a variety of subject areas including business and finance, medicine and pharmacology, ecology and the environment, energy, communications and media, transportation, work, family and leisure.

Brands are Perceived in the Same Way as Faces

A recent study on the psychology of trademarks shows that they are perceived by the same psychological mechanisms as those, which enable the recognition of…

“Bank & Zukunft 2015” trend survey highlights the need for banks to reform business models

The 2015 edition of Fraunhofer IAO’s annual “Bank & Zukunft” trend survey reveals uncertainty among bank directors and managers. Following years of optimism,…

Brain waves behind indecisiveness

It’s the same old story: You’re in a restaurant and can’t make up your mind what to order. After studying the menu for some time and many discussions, you…

Recipe Book for Colloids

Researchers from Jülich have, together with colleagues from Austria, Italy, Colombia and the USA, developed a model system for so-called soft colloids. The…

Grammar: eventually the brain opts for the easy route

The grammar of languages keeps reorganizing itself. A prime example of this is the omission of case endings in the transition from Latin to Italian. And in…

Math Boosts Brain Research

Thanks to our memory we are able to learn foreign languages, solve exams and remember beautiful moments from the past. To ensure optimal memory performance,…

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